The point of this advertisement is it's trying to show everyone who drives by how realistic the Sony Bravia t.v. is. My television does not propel red paint at me, but apparently that's what people want out of a t.v. these days. The exigence of this ad is that the public is not going to know about this amazing product unless someone shows what it can do. This thing is so realistic that it looks like the color is flying right out of it and into your face. Who doesn't want that? The purpose is to show the consumers what they think they need, but in a really cool way. The mindset in the United States is that we need the latest, greatest, and most expensive "stuff" we can afford. The caption under the image reads "Colour like no other" which is telling the public that it's the best in class. The audience is obviously those in search of the newest and biggest wide screen with the highest definition available, which is pretty much everyone with a job that can afford one. The context is, once again, that everyone needs the best of the best even if that means cutting back on other things. The placement of the billboard looks like it isn't in the best of neighborhoods, but who cares what condition you're living in. As long as you've got an amazing television to impress your friends, you could live in a run-down apartment for all we care.
The logos of this ad is that it's the best television because it has colour like no other. I can't say I've seen many other t.v.'s vomit candy apple red at me so I will take Sony at their word.
I don't think there's any pathos in this ad besides the wow factor of the bright red contrasting with the white background. It really is a stunning image.
The ethos, to me, is simply the brand name. Sony makes excellent tech and I would trust anything with that brand name on it. If they tell me there's no other t.v. like the Bravia then I would know it's the best of the best, but I'm okay with the cheaper ones if Sony doesn't mind.